Journal of Power, Politics & Governance

Influence of Social Media on Voting Behavior
Aindrila Biswas, Nikhil Ingle, Mousumi Roy

Abstract
The 16th Lok Sabha election which are underway are different from all the previous edition in the history of independent India, and one of the major differentiators is the way the social media has been used to reach out to and woo potential voters. There will be about 149 million first time voters in 2014, a majority to whom technology comes easy. Social media had change the way people communicate with each other. In previous years traditional media play a significant role in creating awareness among people but over period of time social media become important marketing tool which not only aware people but help to attract them. Politicians are becoming more and more active on social media. This research examine that whether getting influence by social media young voter will cast their vote in coming election of 2014.Whether social media can be game changer in 2014 elections. With the help of social media will it possible for political parties to get vote from young voters. These are the finding which will be carried out by this research work.

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